HootSuite is adding an autoschedule capability to its social media management platform, meaning that four million users will soon be able to schedule tweets according to fans' schedules, optimizing brand messaging for maximum social impact.
“Instead of our users manually selecting what time they want to schedule or post their social media messages," HootSuite chief executive Ryan Holmes said in a statement, "they can use our new AutoScheduler to optimize and automate the scheduling process."
