Originally posted on VentureBeat:

HootSuite is adding an autoschedule capability to its social media management platform, meaning that four million users will soon be able to schedule tweets according to fans’ schedules, optimizing brand messaging for maximum social impact.

“Instead of our users manually selecting what time they want to schedule or post their social media messages,” HootSuite chief executive Ryan Holmes said in a statement, “they can use our new AutoScheduler to optimize and automate the scheduling process.”

That’s a major benefit, because expert social media marketers know, along with the Teacher, that there is a time for everything. That’s the reason you never start a Facebook campaign on Friday, and it’s also why almost everything you know about marketing on Facebook is wrong for Twitter. Certain times — often evening and weekends — are best for Facebook engagement. Other times, including mornings, are better for Twitter.

Each of the…

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