Originally posted on VentureBeat:
The question, of course, is how.
Working with social infrastructure company Gigya, Indigo sharply increased social sharing and doubled social traffic from all sources, including Facebook, Twitter, and Pinterest … in just two months.
“We’re going through a massive transformation into becoming the book lover’s lifestyle store,” Indigo director Dave McLean told VentureBeat. “That includes home and lifestyle products.”
As the company works through the transformation from books to the bookish lifestyle, Indigo wanted to engage with clients and invite them into the brand evolution. That’s where Gigya came in. Gigya provides social plugins, gamification tools, and extensive social data that helps sites find and reward top fans.
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