Indigo: Pinterest doubled our social traffic and increased conversions 50%

Reblogged from VentureBeat:

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Everyone knows Pinterest is huge and growing and driving huge amounts of traffic … and all online retailers want a piece of it. Indigo, the largest Canadian online bookseller, was no different.

The question, of course, is how.

Working with social infrastructure company Gigya, Indigo sharply increased social sharing and doubled social traffic from all sources, including Facebook, Twitter, and Pinterest ...

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