Originally posted on VentureBeat:

Everyone knows Pinterest is huge and growing and driving huge amounts of traffic … and all online retailers want a piece of it. Indigo, the largest Canadian online bookseller, was no different.

The question, of course, is how.

Working with social infrastructure company Gigya, Indigo sharply increased social sharing and doubled social traffic from all sources, including Facebook, Twitter, and Pinterest … in just two months.

“We’re going through a massive transformation into becoming the book lover’s lifestyle store,” Indigo director Dave McLean told VentureBeat. “That includes home and lifestyle products.”

As the company works through the transformation from books to the bookish lifestyle, Indigo wanted to engage with clients and invite them into the brand evolution. That’s where Gigya came in. Gigya provides social plugins, gamification tools, and extensive social data that helps sites find and reward top fans.

“We wanted three things,” McLean said. “A tool…

View original 326 more words

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