Originally posted on VentureBeat:

Would you suggest a friend or contact for a job at your company? Most people answer yes, making referrals the most tried and true method of recruiting. Now a new tool in the recruiter’s toolbox will allow hiring managers to automate, gamify, and extend referrals beyond immediate contacts.

We’ve seen a lot of new human resources and recruiting companies in the last few months. Zao is a new social hiring platform that enables HR pros to set up and manage referrals automtically … and spread the wealth.

VentureBeat talked to Ziv Eliraz, founder and chief executive of Zao, for all the details.

Founder and CEO Ziv Eliraz

“We’re all about managing the number one source of hiring: referrals,” Eliraz said. “The problem is that most companies are doing this as if social media hasn’t been invented yet.”

Commonly, referrals work like this: HR emails employees, outlining the open positions, and asked…

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