Twitter improves tweet targeting options to help advertisers reach specific audiences

Originally posted on VentureBeat:

Twitter has taken the most obvious next step in its quest to become an attractive destination for advertisers: It’s just released targeted tweets, the latest enhancement to its Promoted Tweets ad product that lets brands pay to place tweets in front of select audiences.

Promoted Tweets is the Twitter ad product that gives advertisers a for-charge way to gain additional exposure for their tweets in Twitter search or as part of the stream.

Targeted tweets, available today to all advertisers that use the Promoted Tweets product, gives companies a way to push these promotional messages out just to the Twitter users they want to reach in specific geographic regions or on a particular device. Promoted Tweets can be targeted at the country level or at the regional level in the U.S., according to Twitter’s website.

“Now global brands that have different launch dates for several countries can send…

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