E-commerce optimization report: Social vs. search, Mac vs. PC, Safari vs. Chrome

Originally posted on VentureBeat:

Social still sucks compared to search, Apple users do, in fact, buy more. And the real browser war is not Chrome versus Internet Explorer, but Chrome versus Safari.

Those are just a few of the conclusions of e-commerce optimization giant Monetate’s state-of-the-online-sales-union report for the second quarter of 2012.

Browser wars: not what you’d think

“The most interesting part for me is the browser war,” says Monetate’s chief marketing officer, Kurt Heinemann. “What we’re seeing on the e-commerce side of the fence is that mobile and desktop Safari are actually equal to Explorer.”

In fact, from 8PM to 11PM EST, when all portions of the country are out of the office, Safari accounts for 30 percent of traffic. That’s the desktop and mobile versions combined together, Heinemann adds. And it’s the browser traffic at e-commerce sites of Monetate customers such as Best Buy, QVC, Comcast, National Geographic, and many more.

Over the…

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