Social still sucks compared to search, Apple users do, in fact, buy more. And the real browser war is not Chrome versus Internet Explorer, but Chrome versus Safari.
Those are just a few of the conclusions of e-commerce optimization giant Monetate's state-of-the-online-sales-union report for the second quarter of 2012.
Browser wars: not what you'd think
"The most interesting part for me is the browser war," says Monetate's chief marketing officer, Kurt Heinemann.