Originally posted on VentureBeat:
“If advertisers can convince people to smoke and eat Micky D’s, they can convince them to disable Do Not Track.”
So says Christopher Soghoian, a security and privacy researcher at the American Civil Liberties Union (ACLU) who argues that one of the biggest problems advertisers face with Do Not Track is convincing web surfers that they don’t need to use it.
For advertisers, behavioral tracking is an effective way to develop a strong profile on web users so they can better target ads. But for privacy groups and web users, it’s a massive breach in privacy that goes against the most basic tenets of the web. Originally proposed in 2009, Do Not Track is the “Do not call” of the digital age, a way for users to tell advertising companies that they want to opt out of behavioral tracking. (Even Microsoft’s jumped onboard of the Do Not Track effort.)
But in order to prevent an increasing…
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