There’s something strange that’s been happening in the world of tech as hotly anticipated products (primarily of the Apple variety) near launch: the world finds out about them long before they’re unveiled.
I think the entire phenomenon is so strange. When kids are young and looking forward to a hot new toy, they sometimes try to approximate its presence in their lives by creating an ersatz model to take the place of the real thing until they can actually touch, hold, and use the real thing. Strangely, this is happening with increasing frequency to the iPhone. The tech world is so hungry for anything iPhone that they will contract graphic designers to create 3D models of the new gadgets, and even go so far as to build full physical models.
The noise is deafening.
Post after post featuring blurry component photos hits the interwebs, and the tech press gobbles them…
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